The essence of this video is a great idea called a Startup Bus. SXSW sponsored a bus, filled with strangers, and they get a 72 hour bus ride to SXSW. On the bus ride, the strangers -- more or less entrepreneurs -- pitch ideas at one another. People who share a similar vision group off and get started on working up a mobile app. The goal is to get a working mobile app and marketing pitch up and running and live by the time they hit SXSW. Once they arrive at SXSW, the groups are allowed a few hours to finalize their product, finalize their pitches, and then present it to a panel of judges. The group that wins gets the funding for their app and a chance to start their own company.
Which is a lot like what we're doing here. A bunch of motivated people, working towards a common goal, to create a bigger and better product or item to help the rest of the world. A lot can be accomplished in 72 hours. But that's not the point. Because nothing can be accomplished without people who share a common vision that are driven to find a better way.