Finding Your Why

Lawline Staff | March 24, 2010

finding your why
The foundation of Simon Sinek's work with clients is in helping them discover the “why” of their businesses and to work from that goal—the “golden circle” bull’s eye—outward.

Simon offers an unconventional perspective that explains why some people and organizations are more innovative, more profitable, command greater loyalties from customers and employees alike and, most importantly, are able to repeat their success over and over.

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The most successful businesspeople, he says, follow that framework, staying true to their beliefs in every part of the company’s operation, from marketing to how they treat employees. The result trickles down to the customer through products, marketing and customer service. Throughout this program, Mr. Sinek offers compelling evidence that, with a little discpline, anyone can learn to inspire.

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