--- title: Book Report Blue Ocean Strategy description: The authors define W. Chan Kim and Renee Mauborgne define the image: https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png --- ![Menu icon.](https://culture.lawline.com/hubfs/Blog%20Unification/menu-icon--blue.svg) [![Lawline Blog](https://culture.lawline.com/hubfs/Landing%20Pages/LAWL_logo_fullcolor_300px%20(3).png)](https://www.lawline.com) - [Start Here](https://blog.lawline.com/start-here-welcome-to-lawline) -   Topics ![Expand Menu Icon](https://culture.lawline.com/hubfs/Blog%20Unification/carat-icon.svg) - [antiracism](https://culture.lawline.com/tag/antiracism) - [Attorney Well-Being](https://culture.lawline.com/tag/attorney-well-being) - [bestcompany](https://culture.lawline.com/tag/bestcompany) - [Charitable Endeavors](https://culture.lawline.com/tag/charitable-endeavors) - [Community Events](https://culture.lawline.com/tag/community-events) - [content](https://culture.lawline.com/tag/content) - [Core Values](https://culture.lawline.com/tag/core-values) - [costume contest](https://culture.lawline.com/tag/costume-contest) - [crains](https://culture.lawline.com/tag/crains) - [culture](https://culture.lawline.com/tag/culture) - [Current Events & Fun Stuff](https://culture.lawline.com/tag/current-events-fun-stuff) - [employeehealth](https://culture.lawline.com/tag/employeehealth) - [givingback](https://culture.lawline.com/tag/givingback) - [halloween](https://culture.lawline.com/tag/halloween) - [holiday](https://culture.lawline.com/tag/holiday) - [Human Resources](https://culture.lawline.com/tag/human-resources) - [Insider](https://culture.lawline.com/tag/insider) - [Leadership](https://culture.lawline.com/tag/leadership) - [legal team](https://culture.lawline.com/tag/legal-team) - [mentalhealth](https://culture.lawline.com/tag/mentalhealth) - [new memebers](https://culture.lawline.com/tag/new-memebers) - [onboarding](https://culture.lawline.com/tag/onboarding) - [Our Employees](https://culture.lawline.com/tag/our-employees) - [play](https://culture.lawline.com/tag/play) - [Professional Growth](https://culture.lawline.com/tag/professional-growth) - [Science & Technology](https://culture.lawline.com/tag/science-technology) - [slack](https://culture.lawline.com/tag/slack) - [team](https://culture.lawline.com/tag/team) - [Team-Building Events](https://culture.lawline.com/tag/team-building-events) - [virtual events](https://culture.lawline.com/tag/virtual-events) - [virtual onboarding](https://culture.lawline.com/tag/virtual-onboarding) - [virtualteam](https://culture.lawline.com/tag/virtualteam) - [Browse CLE Courses](https://www.lawline.com/browse) - [Pricing](https://www.lawline.com/subscription) - [Firms & Teams](https://www.lawline.com/enterprise/pricing) - [Try Lawline for Free](https://www.lawline.com/register/trial) [Try Lawline for Free](https://www.lawline.com/register/trial) # Book Report Blue Ocean Strategy Lawline Staff | August 30, 2010 Brief overview of the *Blue Ocean Strategy*. [![](https://static.hsstatic.net/BlogImporterAssetsUI/ex/missing-image.png "blueocean")](https://blog.lawline.com/wp-content/uploads/2010/08/blueocean)The authors define W. Chan Kim and Renee Mauborgne define the "Red Ocean" market and the "Blue Ocean" market. The Red Ocean is defined by fierce competition where companies battle to differentiate their product/service or have the lowest price. The Blue Ocean defines a market in which a company ventures into an uncontested marketplace. Here, there is no competition or rules of the market - they are waiting to bet set. 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